If your business isn’t using social media, you’re missing out. And I don’t mean you’re missing out on what someone had for breakfast that morning; I mean you’re missing out on potential leads, building a trusted reputation and a community of people who want to be a part of your brands journey to success.
Social media is a powerful tool and when optimised correctly it can be the secret ingredient to your business.
This doesn’t however mean you need every single social media platform out there, depending on what type of business you run, there may be platforms out there that simply aren’t relevant, so take a bit of time to look at what the most popular social media platforms can offer and if they’re right for your business.
As part of the service we offer, we take the time to get to know your current audience and the platforms they’re using, this helps the strategy process as we know where you’re customers are engaging online.
Find out more about our social media management process
If you’re sending out positive messages about your business and sharing real and honest information about the services you provide, the products you sell or the people that make up your business, you’re allowing for potential customers to engage with you on a more personal level – and this is important to customers.
If you’re a new business and you’re looking for an easy (and free) option to get your business out there, social media is a no brainer.
Create a few posts introducing your business, what you do, who you are, what you can offer and over time, if people enjoy the content you create, naturally your followers will share, retweet and comment.
This engagement is creating a buzz around your business, especially if your business is online only, social media may be the main outlet you use to advertise your brand.
Aside from simply posting content, joining in on conversations and engaging with your followers directly through posts instantly gives your business a voice and personality which many blogs out there will tell you to create when you put your business online.
This is because humans want to talk to humans, we’ve all been there on the end of the phone trying to communicate to a robot and it’s incredibly frustrating, how hard is it to simply talk to a human?!
It’s the same case when you’re online, you’re business needs to be human, there are ways of doing this effectively, for example; writing posts as though you’re literally talking to a customer (so it’s okay to come across a little informal, unless your business targets a different type of audience) and if you have more than one person managing your businesses social media, perhaps add their name at the end of posts, so followers have another level of depth to your business.
If you’re looking for a way to create a lot of buzz around a product or service you provide and want to get lots of engagement within a small period of time, online competitions are a winner.
They’re extremely popular and people love doing them but they’re also an effective way of introducing your business to people who don’t yet follow you.
This comes from people liking and commenting etc. within the competition post, which some platforms share on other users feeds if they’re friends with that person who’s entered – it’s as though it’s saying ‘Hey, you’re friend has entered this competition, do you want to enter it too?’
Another added bonus to running competitions is you get to interact with a large number of people in real time and continue to build trust with users who could potentially become your next customer.
Hear me out on this one, there’s a very interesting article written by Neil Patel, who basically explains that by having a strong social media strategy, users will visit your website through those social media platforms, which can therefore increase your sites overall traffic and hopefully, conversion rate.
If people are spending quality time on your site and can find everything they’re looking for and convert at the end of their journey, clearly your website is doing a good job and Google will reward you for this.
Using social media effectively, I believe, can definitely help drive that website traffic – and who doesn’t want more website traffic?
If you feel your business could benefit from a strong social media strategy, get in touch with us for a chat or you can find more information over on our social media service page, where you can check out our entire social media management process.