SF MEDIAhttps://sf.media/images/sfmedia_og.jpgWebsite Development from £1500, SEO & PPC Management from £200 per month.GBP, EUR, USDMo,Tu,We,Th,Fr,Sa,Su 08:00-20:002011-07-21
Search Engine Optimisation - SF Media

SEO Keyword Research.

We dig deep into the realm of keywords, stopping at nothing to achieve a perfect keyword focus.

Keyword research for Search Engine Optimisation.

Project planning and resarch is a big part of any marketing campaign, and Search Engine Optimisation is no exception. At the start of every new SEO project, we focus heavily on keyword research as choosing the right phrases can have a huge impact on the success of the SEO campaign. The keyword focus for the website not only needs to be relevant to the business or industry; the language used has to be in line with how your customers search, in order to make sure we are targeting high search volume keywords that have real value to your business.

Determining a keyword focus for your business.

When starting an SEO project, one of the first things we do is to highlight which keywords we are going to be working with. We go through a process of mapping keywords to website pages in order to plan for content generation, and this is completed through three different stages:

  1. Generate a list of relevant keywords, related to both the business and the industry that you operate in.
  2. Use the keyword planner tool to determine which keywords and phrases are the most popular.
  3. Match the chosen keywords to the relevant pages or pieces of content within your website.

By completing this process, we are able to not only determine the best possible keywords for your website, but it also allows us to begin planning ahead for other elements of the site. Mapping keywords for content creation is a key feature of our Search Engine Optimisation service, particularly as it allows us to create relevant, engaging and quality content to be implemented across the whole of the site.

Tailoring keywords to your business.

Throughout the process of conducting keyword research, we aim to strike a positive balance between relevancy and search volumes. We find that using relevant and realistic keywords often achieves the best results in terms of ranking high to attract more traffic to your site. By doing this, we can ensure that we are attracting the right type of people to your site, meaning that each individual viewer can be a potential customer rather than just a visitor to the site. In order to do this, we target a range of specific keywords including:

  • Industry keywords
  • Product and service related keywords
  • Location based keywords

By using keywords that are related to your industry or products and services, we are able to target the most relevant people to your business. As the people using these keywords have already shown a knowledge or interest that relates to your business, we are able to more specifically target an audience of prospects. Using location specific keywords also means that we can target a more relevant wave of people, adding to the list of prospects for your business.

Long tail keywords.

Within our focus, we also use keywords known as ‘long tail keywords’. A long tail keyword is a very specific keyword phrase that consists of three or more keywords, perfect for ranking highly due to lower levels of competition. Although this type of keyword may have a lower average search volume than other keywords, anybody that is using these within their searches are potentially more likely to become a paying customer. Depending on the industry that you operate in, it is possible that the market is already crowded, and so introducing long tail keywords to your site can offer a diverse approach and provide a whole variety of new opportunities.

A perfect example of this would be for solicitors that are located within London. On the face of it, targeting ‘Solicitors in London’ may appear to be an obvious choice to include within the keyword focus. However, this would prove to be a crowded market and so using a more targeted approach, by using long tail keywords such as ‘family law solicitors in London’, you may be able to achieve higher rankings.

If you would like more information then please get in touch or complete our form to receive a free SEO review. To find out more information about our SEO service, please take a look at how we conduct our market research as part of your Search Engine Optimisation.

Free SEO Review.

Whether you already use an SEO company, or would like to find out how SEO can help your business. Request a Free SEO Review and let our marketing team give you straightforward and honest advice.

Let our SEO team help take your business to the next level.

We work closely with our clients, creating lasting long-term relationships that put business growth at the heart of everything we do.

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Before we begin working on any SEO project, we take the time to understand your business and its market position. This enables us to create a stategy that is relevant and will be beneficial to your business and give you the best chance of success online.

There are a number of key steps involved in improving the visiblity and rankings of your website. Find out more about the core elements of our SEO service:

If you would like a free SEO review of your website, or to find out more about our SEO service then please get in touch with a member of our marketing team.

Got any Questions? Speak to our team.

Get in touchMore about us

Limited Keywords

GBP

from £250 per month

  • Suitable for business with a limited number of keywords.
  • Can cover businesses with multiple locations.
  • Suitable for small eCommerce retailers.
  • Monthly reporting and catch-up calls.
  • Proven track record in delivering first page rankings.
Get A Quote

Multi Product Store

GBP

from £350 per month

  • Suitable for online retails with large product catalogs.
  • Ongoing category optimisation.
  • Ongoing product description optimisation.
  • Monthly reporting and catch-up calls.
  • Proven track record in delivering first page rankings.
Get A Quote

Competitive Keywords

GBP

from £450 per month

  • Suitable for larger businesses with competitve keywords.
  • Covers business with mutiple locations.
  • Suitable for online retailers with competitive product keywords.
  • Monthly reporting and catch-up calls.
  • Proven track record in delivering first page rankings.
Get A Quote

SEO Pricing Guide.

We believe in being as open and transparent with pricing and timescales as possible. We operate a fixed daily rate for all variations of work. We work hard to ensure we are fully accountable to our clients at all times.

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Each campaign we undertake is custom to your business and its requirements, but we know it's useful to know what kind of price ranges to expect before speaking to a potential partner. Here we've provided some guide pricing so you know what to expect.

If you would like us to review your current SEO position or discuss how we can help your business, please contact our team today.

  • Basics of SEO FAQ's

    How can SEO benefit my business?

    Search Engine Optimisation (SEO) can be very beneficial to your business, as it helps to maximise your online presence by improving your search engine rankings and driving more traffic to your website. The SEO work that we implement will help to generate new customers and will help you in growing your business. To learn more about how our SEO service can help your business, please complete our free SEO review form.

    What is the difference between SEO and PPC?

    The search engine results pages typically feature three or four advertising slots at the top of the search results, followed by 10 additional listings underneath. The advertising slots feature Pay Per Click (PPC) adverts, whereas the listings underneath are considered as 'natural' or 'organic' listings, which are as a result of good SEO. Good SEO allows you to earn the right to appear in the organic listings, whereas the PPC slots are determined by which advertiser is willing to pay the most per click. 

    How do I know if my website pages are indexed?

    You can easily check if your website pages are indexed by conducting a simple search from within the search engine itself. By searching 'site:' and then your URL, you will be able to see which pages from your site have been indexed.

    Is it important for my site to have an SSL certificate?

    Although not essential, it is important for you to have an SSL certificate for your website so that you can ensure the protection of sensitive data. Passwords and credit card details are encrypted when they are transmitted, and so only the server that it is intended for will be able to read it. Having an SSL certificate not only increases the trust between customer and your website, but can also help your organic search rankings, as Google have confirmed that it gives a rankings boost to secure websites

    Does page speed affect SEO?

    Page speed refers to the time it takes for a web page to load and display its content. This does have a contributing role in terms of SEO rankings, especially as Google have confirmed that it is a factor used by its search ranking algorithm. Having a fast loading website not only benefits your SEO efforts, it can also ensure that customers have a positive browsing experience on your website.

    Does duplicate content affect SEO?

    Duplicate content can have a detrimental effect on your website and its search engine ranking positions. Search engines do not like duplicate content and in some instances where two websites have the same articles or page content, the search engine has to decide which version of the content to show its users, which will always be the site that the content originated from. 

  • Our Service FAQ's

    Why should I outsource my SEO?

    It can be beneficial to outsource your SEO to an online marketing agency like SF Media. Many companies don't have the expertise to do it in-house or the budget to hire an experienced SEO professional. However, when working with SF Media, you have an SEO expert at your disposal who will create and implement an effective SEO strategy to help maximise your online presence. 

    Our team has worked with a whole range of clients in various different industries, making us perfectly placed to carry out effective SEO work that will benefit your business. To find out more information about SF Media and why you should work with us, please visit our About Us page.

    Is there a minimum contract for SEO?

    No, there isn't a minimum contract for our SEO service. However, given the nature of SEO and that the results are instant, we advise our clients to continue with our service for a minimum of six months to ensure that they can see the positive impact that we are having upon their website and their business.

    How much does SEO cost?

    As no business is the same, the cost of our SEO service really depends on the individual client and their circumstances. We are very flexible with what we can offer to clients, and so our pricing can be tailored to reflect the work that we are doing for that individual client. For more information regarding the price of our SEO service, please see our Pricing Guide.

    What on-page SEO techniques do you implement?

    We use a variety of different on-page SEO techniques that help to improve our client’s website and their overall search engine ranking positions. Firstly, we develop high quality, keyword focused content for your site to ensure that you are using the correct key phrases that your customers are searching for. We also optimise key text sequences throughout your website code to ensure that the right keywords are in the right places for the search engines to pick up on. If you would like further information about how we conduct our onsite optimisation and the techniques we use, please visit our Onsite Optimisation page.

    What off-page SEO techniques do you implement?

    Our approach to off-page SEO includes a range of effective techniques that enhance your online presence and build your websites' authority, by developing a strong backlink portfolio. Some of the main techniques that we implement are article marketing, press releases, online directories, local citations and product editorials, as not only do they provide a high quality and relevant back link to your website, they also help to get your name in front of your target audience. Find out more information about our off-page SEO techniques from our Offsite Exposure page to see how we can help grow your business online. 

    Can SEO be applied to an eCommerce website?

    Yes. We have worked on implementing a successful SEO strategy on many eCommerce websites in the past. A problem that many eCommerce websites have is duplicate product content, as the products have come straight from the manufacturer and appear exactly the same on other retailers websites. However, we have the knowledge and expertise to give your eCommerce site a competitive edge. We focus on creating relevant and keyword focused page content, product and category descriptions that will stand your eCommerce store apart from your competition, which helps to drive more online traffic and increased online sales.

    Do you have any success stories?

    Please refer to our Success Stories to read some of our SEO case studies and to see how our SEO work has benefited many other past and present clients. 

  • Consultation FAQ's

    What does an SEO consultation involve?

    Our SEO consultations are typically a chance for us to get to know you, your business and your online marketing objectives. We will find out more about your website, your products or services and your business sector and based on this information, we can begin to start planning your SEO strategy so you understand that the approach we have suggested is the right one for your business.

    This is also the time for us to discuss the details of the project, such as deadlines, cost, any requirements you may have and any other details that we may want to talk about with you.

    To find out more information about our SEO consultations, please visit our Consultation page or Contact Us to book your own SEO consultation.

    Do you charge for consultations?

    No, the initial SEO consultation is free of charge as this gives us the opportunity to get to know you and your business and to provide you with a no-obligation quotation for the SEO strategy we have proposed.

    How long does a consultation take?

    The length of a consultation will vary depending on the complexity of the project. The purpose of the consultation is to get to know your business and marketing objectives so that we can recommend a plan of action to improve your websites SEO. This usually takes no more than two hours to gather the information we need and to discuss all the required points. 

    Can you review my current SEO performance?

    We can conduct an SEO audit of your website to review the current SEO performance, as well as looking at how we could make positive changes to achieve your desired results. To receive your free SEO audit, please complete our Free SEO Review form.

  • Keyword Research FAQ's

    What is keyword research?

    Keyword research involves using various tools to identify which search phrases customers are searching for when looking for your products or services online. By identifying the most popular keywords, we can then create an effective keyword focus for your website content to ensure that you are targeting the right search phrases and that your website is then relevant for these terms. To find out more information about the way in which we conduct our keyword research, please visit our Keyword Research page.

    How do you know if some keywords are better to target than others?

    Selecting the correct keywords to focus your website and content around can be tricky. It is often easy to fall into the trap of selecting the most popular terms, but they might not always be the most relevant. Depending on the type of business and keywords involved, you may also have to consider the existing competition and evaluate the potential of getting your site ranked for that keyword or phrase. The ideal keywords to target would be ones which have high monthly search volumes, but also where there is potential for your content to be better than the content that is already ranking for those terms.

    What are long tail keywords?

    A long tail keyword is a longer keyword phrase of typically three or four words, and very specific to the topic in question. For example, a short keyword would be ‘Samsung Mobile Phones’ whereas a longer tail example may be ‘Samsung Galaxy S7 Edge Mobile Phone’. Although long tail keywords are often associated with lower average monthly searches, the people that search using these keywords are almost certainly going to be interested in your business and what you offer, based on the specificity of their search. 

    Do you create new content for specific keywords?

    If during our keyword research we find a strong keyword or series of keywords that are relevant to your business and achieve a good level of monthly searches, we will aim to implement them into the content that is on your website. If there isn't any content that relevant to your chosen keywords, our expert copywriting team will create quality content to publish to the site, with the keyword focus in mind.

    How many keywords should I optimise a page for?

    When implementing a keyword focus into the pages on your website, it is often advised to have one main keyword and another one to two keywords targeted within the content of each page. However, a lot of the focus for search engines, such as Google, is on the user and providing them with a great experience. This includes great quality content that is easy to read, and so any keywords implemented into the content would have to feel natural for the user to read. Many experts suggest that for this reason, there is no optimal amount of keywords, but too many keywords could damage the quality of the content.

  • Competitor Analysis FAQ's

    What does competitor analysis involve?

    Competitor analysis involves analysing what your competitors are doing in terms of SEO and seeing how we can adapt that in a way that will benefit your business. It will often involve monitoring and analysing their website, as well as using specialist tools to take a look at various relevant elements to their work such as their backlink portfolio and any keyword focuses that they have. Please visit our Market Research page to find out more information about the competitor analysis and other research that we conduct.

    How will competitor analysis help my SEO?

    Competitor analysis will help your SEO because we will be able to get new ideas of tried and tested methods that work within your industry. By monitoring what your competitors do and then adapting that to what we are doing, we can achieve better results and continuously improve on the work that we do.

  • Backlinks FAQ's

    How do backlinks affect a websites ranking positions?

    A strong portfolio of good quality and high authority backlinks that are relevant to your business will contribute to increasing your ranking positions within the search engines. However, bad backlinks can also contribute to a decrease in your ranking positions or hold you back from being ranked as high as you should be. Backlinks are seen by search engines as an endorsement of your website or content and so the more endorsements you have, the stronger your potential rankings will be. That said, it is very much a quality over quantity scenario, so one quality link from a very high authority site would be valued much higher than 10 lower quality ones from lesser known sites.

    Is it ok to buy backlinks for SEO?

    The simple answer here is no. It is very much against the webmaster guidelines provided by Google and other search engines. As backlinks are used by the search engines as an endorsement, they want the links people make to each other to be natural. Backlinks should be earned by creating high quality and engaging content which other sites want to link to. 

    What is a good backlink?

    A good backlink is a link back to your website from another website, preferably within the same niche as your business or that has a similar target audience to you. The backlink should also be from a website that has a high authority and unique to other links that may be in your backlink portfolio. The aim of this backlink should be to not only build on your backlink portfolio and increase your authority, but to also bring relevant traffic to your website. 

    How are backlinks acquired?

    There are many different ways in which a good quality backlink to your site can be acquired, including listing your site on relevant directories, participating in forum discussions, article marketing, distributing press releases and more. However, the key aspect to earning backlinks is to create quality and engaging content for your site that people want to link to. To find out more information about the work that we do to acquire backlinks, please visit our Offsite Exposure page.

    What is the difference between a followed link and a nofollow link?

    A 'followed' link allows the authority and power of a website to pass through to your site via the good quality link that you have acquired, whereas a nofollow link would tell the search engine spiders not to crawl this link and essentially not recognise it in relation to the SEO of the website. However, nofollow links do carry some value in relation to SEO, in the sense that it is good practice to have a more rounded portfolio of links, with a healthy balance between followed and nofollowed links.

  • Reporting FAQ's

    How can the success of SEO be measured?

    Ultimately, the success of your SEO campaign will be measured on the difference it makes to your business, be that sales or enquiries. However, there are a number of other metrics we use to look at the effectiveness of the work we have undertaken in this area. A key indicator is monitoring keyword positions in Google; the work we do on and off site should see your keyword positioning in Google improve over time. The higher your website ranks for your chosen keywords, the more traffic you will get. Other key metrics such as Analytics stats give us a great insight into the success of a campaign.

    Does SF Media provide reports on SEO results?

    We provide monthly reports for all clients, which can be viewed in our online client centre. Within the client centre, you will see the statistics for the key metrics that reflect the success of our work, and you will also see how well the keywords for your website are ranking. If there is anything specific that you would like us to report on, or if you would like more in depth monthly reporting on all aspects of our work, then we are more than happy to do so. For more information regarding the reports that we produce for our clients, please visit our Monthly Reporting page.

    How long does it take to see improved ranking positions?

    As there are many different factors that contribute to the ranking of a website, it is very difficult to allocate an amount of time in which ranking positions will increase. It is essential to allow time for SEO work to achieve results, and investing time and patience into SEO will certainly help the work that we do over a sustained period of time, meaning that we can achieve the very best results possible.

Frequently Asked Questions.

Please browse our selection of Search Engine Optimisation related Frequently Asked Questions.

If you can't find the answer you are looking for, please contact us today and a member of our team will be more than happy to answer any questions you may have.

Testimonials.

Quotation
  • SF Media have designed 3 websites for my business across the property, restaurant and industry sectors. Working with them on each project has been a pleasure.

    They have listened to us carefully on each project and come up with a design that really works for us and looks visually fantastic.  I would very much call them part of my team and see our relationship as a long term one. I would highly recommend their work and look forward to future projects.

    James Cannon, MD - Ransomwood Estates UK Ltd

  • The work that SF Media have done for our business has been one of the key drivers of our business performance. We are growing at 30% year on year and roughly 50% of our new client enquiries come through internet searches.

    Kerry Smith, KJ Smith Solicitors

  • The guys at SF Media do a great job for us here at Distinctive Confectionery.  They have certainly made a difference to our business and are always on hand to make suggestions and to help improve our website and position on Google.

    We can thoroughly recommend their services.

    Adele Thomas, Distinctive Confectionery

  • Jollys Jewellers have been working with SF Media for the past 3 years on our online marketing and the build and management of our eCommerce website. After the initial meeting, I was instantly impressed both by the hands on approach of Pete and Jamie, and the level of expertise they displayed.

    Their passion for the industry is clear to see and our business has benefited greatly from the work they have done for us. We would recommend them to anyone without hesitation.

    Tom Ginever, Jollys Jewellers

  • SF Media provided a sleek, modern & easily navigated platform for our customers to use, which in turn, has helped our business move in the right direction. Jamie & the team are always on hand to offer support & assistance when needed & we jump at the chance to recommend them to friends.

    Matt Flint, Can You Dance?