Conducting Online Market Research.
Market research is an effective way for us to keep on top of the ever changing world of search engine optimisation. By conducting extensive market research as part of our SEO service, we are able to educate ourselves not only on the ways in which we can carry out our work, but also on the businesses that we work with and their industries.
Industry Based Market Research.
In order for us to continue to produce high quality and relevant work that is effective for you, we conduct regular research into the SEO industry. Through this research, we aim to keep up to date with any emerging trends, related news and industry dynamics, so that we can adapt our work and use a more thorough and current approach.
We then use this research within our work, tailoring blogs and various different pieces of content to what we find. This allows us to rank higher for more relevant and current topics within the industry, but it also means that everything we do has a significant purpose and is designed especially to have a positive impact on your website.
Competitor Based Market Research.
Market research into the competitors of a business is a key part of our Search Engine Optimisation service, allowing you to see whether you rank higher than them, and if not, why not? When conducting market research into your competitors, we ask ourselves a series of questions to increase the effectiveness of our research:
- What do our competitors do?
- Does what they do have a positive impact?
- How can we tailor it to our clients?
A business is in direct competition with their competitors in every sense, so ranking higher than them in search engines would come as a big boost to the success of a business. By taking inspiration from what your competitors do, we are able to try new things, eliminate others and also take advantage of any potential gaps or opportunities that we find. The way in which we do this initially involves looking through their site, analysing various elements of their site, including the content, any clear keyword focus, what images they have used and much more. Following on from this, we use a variety of specialist SEO tools to analyse the backlink portfolio of the competitors, allowing us to make steps towards acquiring any similar high quality backlinks.
If you would like more information then please get in touch or complete our form to receive a free SEO review. To find out more information about our SEO service, please take a look at how we implement techniques for offsite exposure as part of your Search Engine Optimisation.