Social Media Management. Advertising on Social Media FAQs

Before we even begin building your social media strategy we like to meet up, grab a coffee and get to know each other. By forming a strong working relationship, it’s much easier for us to really get to know you and your business and how to best represent your brand online.

To create your social media strategy, it’s important we understand what you wish to achieve from using social media. Whether it be an increase in sales, enquiries or website traffic, we can use this information and tailor it around the content we create.

Your social media strategy will include a clear, organised breakdown of each post or post category that is tailored to each social media platform your business uses. This breakdown will show each individual post, the contents of the post and the time it will be published. Images and digital graphics play a huge part online, therefore, your strategy will include an image template so all of your images feature your company branding. If you have photographs or images you would like to use we will ensure these are included within your strategy.

Absolutely, we are more than happy to get you up and running if you are unsure or simply don’t have the time to set them up yourself. As part of the consultation stage, we will discuss which platforms you should be on and how they will be set up.

Content for your social media depends on which areas of your business you want to showcase. These could be services, products, reviews etc.. You may want to hold online competitions or create video content to show a project you are involved in. Indentifying the most suitable content for your business is all part of our consultation process, in which we will help you choose the best post types.

This all depends on the type of posts you want to publish. If you build conservatories, for example, and you want to showcase your work, we will ask for reviews, case studies and photographs, so we can show potential customers your work online.

You can send us content (written or image based) through email or we can set up a Dropbox which makes transferring larger files more accessible.

We use advanced social media software which allows us to control the scheduling over multiple platforms, all from one place. By scheduling posts in advance, we are always prepared, each post is planned and scheduled ahead of time as this gives you and us plenty of time to change or adapt posts before they have been published.

Each platform has its own rules and ways of sharing content. For example, a Facebook post will keep re-appearing on a users timeline as the post gets more likes or interactions, so there is no need to repost the same message, as the chances are users will start to see duplicate posts. On other platforms such as Twitter and Instagram, posts are less likely to re-appear on a users timeline, so you can repeat the post at a different time or on a different day to ensure it has been seen by as many people as possible. 

Yes, because we schedule posts in advance, you can decide to alter or delete content without followers seeing it. 

Planning content for the coming month takes place a couple of weeks before the start of that month, this gives us plenty of time to receive any content from you, create images and write the posts. Once we are happy with the monthly plan and have all the posts written and graphics/images tailored to each platform, we will then begin scheduling.

This all depends on the goals you set out for your business at start of the process. For example, if your goal was to gain more website traffic through social media, we will use social media analytics which can tell us how many people clicked through to your website month-on-month. We can even help to set up Google Analytics tracking on your website which gives you an in-depth analysis, both internal and external on the performance of your website.

We are able to respond to general comments or enquiries in a formal and respectful manner by directing users to contact your customer service department. If you would prefer to respond to all comments and direct messages yourself, that is no problem at all. In many cases, if the question is something that we can't answer, we will let you know that you have a message waiting and will encourage you to respond to the query. 

Social media is used by 2.80 billion users worldwide and 2.56 billion of them are using social media on mobile devices, so you need to let your business be known to the billions of people that exist on social media. By utilising these platforms, you are giving your business a voice and a chance to communicate on a personal level with current and potential customers.

Outsourcing social media management is an effective and efficient way of growing your online presence if you simply don’t have the time to do it yourself or you are unsure where to start. Having your social media managed externally gives you more time to engage with customers face-to-face and build stronger relationships in person that will translate onto the online world.

Of course, you have the absolute freedom to contribute yourself and add anything as you go along that you want your customers to know about.

If you have someone in-house managing your social media and you feel they could benefit from extra help and resources, we provide a social media training session whereby through discussion and analysis we give advice on how to plan a strong social media strategy and how to utilise each platform your business is on.

Social media platforms we work with are; Facebook, Twitter, Instagram, Google+, LinkedIn and Pinterest.

Not every business needs every social media platform that exists; we can help you select the platforms that will be most beneficial to your business. As some platforms are more imaged based than text based, this may play a part in your decision.