How do we plan your Social Media?
When your Social Media strategy and content creation process has been completed, we would begin scheduling in your content. We use tools such as Hootsuite and Tailwind to schedule your campaign ahead of time, which gives your business and our creative team plenty of time to edit, improve and analyse posts before they become live on Social Media.
This also gives us the opportunity to take a look at how your Social Media may have performed in the past. Here we can see what times of the day your audience is online and ensure we plan your content around these times, so it can reach the highest number of engagement.
We diversify your Social Media.
As every Social Media platform is different, we understand that your content also needs to be adapted to suit these platforms. Facebook, for example, allows for very large posts that can contain up to 2000 characters, whereas Twitter only allows for 140 characters. It is important that we are able to create content that is still relevant within these limits.
Visibility of your Social Media is very important to us, which is why we test images and posts on both desktop and mobile to ensure your content can be clearly indentified and read. As nearly 80% of time spent on Social Media is now spent on mobile devices, it is vital your content is optimised to suit any device.
You still have full control of your Social Media.
If you choose to have your Social Media managed externally, that doesn’t mean you have little or no control of what happens on your profiles. We want to represent your brand as best we possibly can and that cannot happen without your helpful input. If you want to change, add, or completely remove something, we can work together to ensure you are happy with how your brand is being represented online. As content is scheduled ahead of time, there are always opportunities to develop and modify your strategy.
For more information, please don't hesitate to get in touch or complete our form for a free Social Media review. To find out more information about our Social Media management service, please take a look at how we analyse your social media campaign data.