Why is having a Social Media strategy important?
Social Media can be daunting, there are so many platforms to choose from and each platform has its own way of producing content, however, you should not let this stop you, as it is a brilliant tool to use in order to place your business in front of people. Whether those engaging in your content are already your customers or not, having a presence online is a great starting point to give your business a voice people want to connect with.
Having a solid Social Media strategy can give you a boost to ensure the content being posted is relevant and, of course, engaging. Without a strategy, most businesses may find themselves posting content in a hurry without understand why they are posting it.
How do we begin creating a Social Media Strategy?
We want to get to know your business and the personalities behind it. Every business is different and so creating a strategy that is tailored specifically to your business is key.
Our team will help you to set clear content categories to define what is important within your business and how that information can be presented within your Social Media. Breaking down your business into these categories makes it much easier for you to see your business as a network of services, allowing us to create more content which can be tailored to your audience.
As part of the campaign planning we take the time to research into themes and ‘national days’ that can relate to your business. These can be effective as it places your brand within a wider conversation and can therefore reach more people online.
Once we have identified your content categories, understand how your brand ‘sounds’ online, in terms of the style of writing and tone of voice and themes you want your business to be involved with. We can then begin putting together the monthly schedule.
Your input is, of course, extremely valuable and this process only works when we work together, outlining your business and presenting the strengths, so that consumers are aware of your brand and want to be a part of it.
How can a Social Media strategy help your business?
There are over 2 billion registered users on Social Media networks – and within that 2 billion are your competitors. This can actually be a good thing, as it allows us to check out the competition and create better content for your brand. This then leaves a large number of those who are not your competitor, but are your audience and potential customers.
By having a defined strategy, we can identify opportunities that your competitors may not have done themselves, putting you ahead of the game.
For more information, please don't hesitate to get in touch or complete our form for a free Social Media review. To find out more information about our Social Media management service, please take a look at how we create your social media content.