What is the process of creating content for your Social Media?
Creating the content for your Social Media campaign starts at your brand. For a brand to become recognisable there needs to be consistency and this is the approach we take for your online presence.
We will take the time to create each Social Media profile you want to work on, platforms we cover are:
- Google Plus
From here, we ensure that all the Social Media platforms you have chosen to use correlate with each other, so when people visit each different platform it is clear that this is your brand. Examples of this will be ensuring your logo is clear and coherent on each platform, using your brand colours effectively to give your Social Media profiles a consistent colour scheme across all platforms, and that your logo is on every image posted for an extra boost of brand awareness.
These may seem like small changes, but they can be highly effective when someone is searching for your brand.
What types of content will be created for your Social Media?
Through the process of breaking down your business into content categories, we will use these to create fresh and interesting messages that will resonate with your audience. These types of content could be a combination and mixture of:
- Campaign Posts (these are based on the chosen monthly topic or theme, for example, a jewellery store would campaign promotions or relevant jewellery for themed days such as Valentine’s Day, Mother’s Day, Christmas etc.)
- Promotional Posts (this can include promoting the services you offer, products you sell and the history and roots of your business)
- Article Posts (news and blogs will be created and shared on your profiles to create engaging content that is relevant to your industry)
- Current Event Posts (Using #hashtags on selected platforms to share industry specific topics that will target a varied yet mass audience)
Depending on the type of industry you work in, posts will be tailored to approach either a formal or informal audience; these details will, of course, be discussed as part of the strategy process.
For more information, please don't hesitate to get in touch or complete our form for a free Social Media review. To find out more information about our Social Media management service, please take a look at how we schedule your social media posts.