How do we analyse your Social Media campaign?
Through the tools we use to schedule your campaign, we can also have an in-depth look at how your content is performing online. These results let us see information such as impressions, engagement, likes, comments, retweets, new followers etc..
This data is extremely helpful as it allows us to determine what works and what doesn’t, which posts people are enjoying and what content isn’t reaching enough engagement. From these results, we can therefore work together to adapt and develop for the next month of planning.
As previously mentioned, all platforms have their own way of presenting content and each platform also has an individual way of collecting data. Not only do we look into the analytics through the scheduling tools we use, but we also take the time to look into each platforms own insights and see how your Social Media campaign is performing on these different platforms.
What do we do with this data?
At the beginning of the process, if you are already using Social Media, we will collect certain information such as how many followers you have and the number of post impressions made in previous months. These numbers will give us a base to work from, that we can compare to, to ensure we are beating those numbers. This gives us clear evidence that the Social Media strategy and the content created is reaching the goals you want to achieve.
If your business is new to Social Media, we can monitor the content being posted throughout the month and make decisions on what types of posts may need adapting going forward. All the data we collect can be discussed upon together to continue improving your brand online.
Our team does not, however, simply look at the data. We will always involve you and your business so you can see the improvements and aspects that may need changing. You are always in the loop, we are happy to send you monthly reports or have monthly discussions if wish to take an alternative approach to a particular content category.
For more information about our Social Media management service, please don't hesitate to get in touch or complete our form for a free Social Media review.